Unveiling Lanna Street Fashion
Long Goy, a Lanna street fashion house nestled in Chiangmai, Thailand, derives its name from the northern dialect, meaning “try it.” This term not only reflects the brand’s commitment to blending modern fashion with Lanna cultural roots but also signifies its adventurous spirit in exploring new avenues.
Design Concept
Long Goy Studio serves as the epicenter for the brand’s design endeavors, encompassing operations, production trials, and more. The architectural design draws inspiration from the traditional Northern rice barns, with a longhouse structure reminiscent of the original building that once graced the courtyard. The layout and proportions pay homage to the region’s architectural heritage while embracing modern functionality.
Crafting Spaces for Creativity
The sewing workshop takes center stage within the building, featuring a lofty atrium designed to facilitate air circulation during working hours. Basic materials such as steel structures and glass openings adorn the interior, allowing ample natural light to filter in from the north. To shield the workspace from the harsh southern sun, the exterior boasts a solid façade adorned with smart board panels painted in blue wood stain, evoking the artistry of sewing techniques.
Utilizing Local Materials
The construction primarily utilizes steel and smart board, readily available in local shops, making it a cost-effective choice for large-scale projects. Despite its basic nature, these materials are skillfully employed to create a harmonious blend of tradition and innovation, reflective of both the brand’s clothing and architectural ethos.
Fusion of Functionality and Creativity
At the rear of the building, the studio and exhibition hall seamlessly merge with the workshop area and backyard, fostering a cohesive environment for creativity to flourish. Through thoughtful design and a daring approach, Long Goy Studio epitomizes a harmonious fusion of functionality and creativity, mirroring the brand’s ethos of embracing experimentation and pushing boundaries in both fashion and architecture.