Moca Arquitetura embarks on a vibrant journey of design, reimagining Mad Creative, a product design agency nestled in downtown Curitiba, Brazil. Spanning over 200 sq m, the project epitomizes a harmonious blend of colors, textures, and unconventional materials, breathing new life into the workspace.
A Collaborative Vision:
Led by partners Ana Sikorski and Katia Azevedo, Moca Architecture takes on the challenge of expanding Mad Creative’s existing footprint, driven by the agency’s growth trajectory and a desire to foster a conducive work environment. The project aims to seamlessly integrate the traditional office setup with the comfort and warmth of a home environment.
Cultivating Creativity and Productivity:
At the heart of the design lies a commitment to enhancing the well-being and productivity of employees. The space is thoughtfully divided into color-coded zones, catering to various activities such as group discussions, work dynamics, and moments of relaxation. A key feature is the meeting room, equipped with folding doors for seamless integration and a grandstand for inclusive presentations.
Harnessing the Power of Color:
Color serves as a defining element, delineating spaces and infusing the environment with personality. Careful consideration is given to lighting design to ensure optimal conditions for printing tests and product development processes. Vibrant hues and playful textures create a dynamic backdrop, stimulating creativity and igniting inspiration.
Unleashing Creativity Through Materiality:
In response to Mad Creative’s quest for innovation, Moca Arquitetura embraces unconventional materials to craft a distinct urban aesthetic. From colored metallic structures to blue carpets and painted ceilings, every element is meticulously curated to reflect the brand’s ethos of innovation and creativity. The entrance portal, adorned with pink plywood, serves as a striking showcase for the agency’s projects, inviting visitors into a world of imagination and possibility.
Conclusion:
The transformation of Mad Creative Agency by Moca Arquitetura stands as a testament to the transformative power of design. By seamlessly blending functionality with creativity, the project not only revitalizes the workspace but also embodies the spirit of innovation and collaboration. It serves as a vibrant canvas where ideas flourish, relationships thrive, and creativity knows no bounds.
