Introduction: Challenging Perception
TOOTA introduces a captivating narrative questioning the authenticity of reality itself in their design for the Ogilvy office in Vilnius. Delving into the realms of illusion and surprise, the interior aims to disrupt conventional perceptions and provoke thought.
Crafting Illusions: The Entrance Experience
Upon entering the office, visitors are met with an unexpected sight—a striking entrance portal adorned with puffed-out elements, initially appearing pliable and rubbery. However, upon closer inspection, these elements reveal themselves to be solid, cold metal, challenging the observer’s initial impressions.
Subverting Expectations: Interior Surprises
The theme of surprise continues throughout the space, with meeting rooms that defy expectations. Exterior appearances deceive as a seemingly cold metal room reveals a warm and inviting interior, while another room transitions from wooden exterior to charred black within. Even the lounge area, traditionally associated with softness, features stainless steel furniture—a deliberate contradiction that challenges preconceived notions.
Harmonizing Functionality and Creativity
While fostering an atmosphere of intrigue and surprise, the office remains conducive to productivity. Careful consideration has been given to ergonomics and functionality, ensuring that the vibrant design does not impede the primary purpose of the workspace.
Thoughtful Design: Structured Layout
The office layout is meticulously planned, accommodating fifty workstations, multiple meeting rooms, and spacious lounge and kitchen areas. Functional connectivity between these spaces is seamlessly integrated, promoting efficiency and collaboration.
Individual Character: Distinctive Spaces
Each functional area within the office boasts its unique identity, achieved through carefully curated fabrics, colors, and materials. The juxtaposition of cold and warm materials, such as concrete against felt, creates a dynamic visual contrast, while vibrant corporate colors inject energy into the space.
Conclusion: An Immersive Experience
TOOTA’s design for the Ogilvy office in Vilnius transcends the conventional boundaries of interior architecture, offering visitors an immersive journey through the complexities of perception. By challenging reality and embracing illusion, the space serves as a testament to the agency’s innovative spirit and creative ethos.
