DPLUS Vietnam undertook the design and build service for the HIGHCOMMERCE office in Hanoi, Vietnam, aiming to accommodate up to 140 vibrant employees while fostering creativity and collaboration. The design concept, termed Vietnamese Transparent Box, embodies modernity, hustle, and transparency, aligning with the company’s culture and preferences.
Hustle:
The office is divided into three main segments – entrance, functional area, and individual workspace – immersed in HIGHCOMMERCE’s brand colors of orange, red, and white. A zigzag-shaped corridor serves as the backbone, guiding visitors through different spaces, evoking a sense of hustle and leaving a lasting impression of the brand’s spirit.
Creative:
The entrance, doubling as a pantry, is designed as a creative hub inspired by the company’s coffee culture. Complete with a coffee machine, bookshelves, and a football table, it offers a multifunctional space for employees and informal meetings. Functional rooms, named after types of coffee, maintain the coffee theme, fostering creativity and productivity.
Transparency:
Individual workspaces embrace openness, simplicity, and transparency, characterized by white and grey hues and devoid of walls or private rooms. Glass partitions with brand-colored decals delineate meeting and training rooms, ensuring transparency while preserving privacy. Transparent tree boxes crafted from striped glasses add visual interest and serve as departmental dividers, enhancing workspace dynamics.
Innovative Design:
Graphic details inspired by traditional Vietnamese elements, such as cranes and dragons, adorn the space, particularly at the entrance and functional areas. These design elements pay homage to Vietnam’s cultural heritage while infusing the workspace with a sense of identity and uniqueness.
Uniting Culture and Innovation:
The meticulously designed workspace reflects HIGHCOMMERCE’s culture while encouraging innovation and collaboration. By seamlessly integrating the company’s ethos into the office environment, DPLUS Vietnam has created a dynamic space that fosters creativity, collaboration, and continued growth as thought leaders and culture changers.
Through intentional design choices and innovative solutions, the HIGHCOMMERCE office exemplifies a harmonious blend of culture, functionality, and aesthetics, providing a conducive environment for employees to thrive and innovate.
